How small business consultants can increase their incomes using the internet
I run an online company that supplies help in the form of small business management and accounting software tools and knowledge to thousands of startups and small businesses all over the world and whenever I explain to folks I meet what I do, I constantly get asked the same question “Given my skills and experience, how could I capitalize on this and make earn cash quickly from small business consulting? I’m always ready to provide advice as I am lucky enough to spend best part of my day talking to small business owners and staff eager to tell me about their issues.
Here is my response:
The digital world is the best way for finding customers and it makes it straightforward to speak to them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new methods and help them tackle problems.
Information marketing – package and sell your expertise to businesses through the Internet
Make no mistake this opportunity isn’t just to be found in small businesses it’s equally applicable to large businesses. You can repackage and sell your expertise in a digital format such as video, audio or documents. The software to construct excellent material are readily available on the net. Producing a tutorial in simple to use internet formats is now simple and inexpensive. You just have to be prepared to dedicate a modest amount of time learning and practicing with the packages. material] that you can either sell or give away to get your target customer’s attention.
Commence by determining your overall goal. Consultancy and Information marketing can work together and if you do both can be very lucrative as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be needed by others then make a very short video to present yourself and your expertise to your potential client(s). Unless you know the prospect(s) exact problem then make the video generic and usethe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the prospect(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting target(s). You should always focus on building a list you can interact with and make sales to. With the right interaction with your list you should easily be able to discover what people want and deliver it. The bigger your list the more opportunities for consulating and selling information products you will discover. If you would like to find out more about how to do this then follow any of the links in this article. I would be delighted to help you.
Add A Comment